We stand for brokers.

CHOICE
A partnership solution for every broker and every budget.
Built by brokers, for brokers

BEST TECH
Innovative platforms to power your business and make it easy for your clients.
Multi-award winning platforms

PROMISE KEEPERS
We save you time, keep you safe and grow your business.
Multi-award winning Aggregation Group

100% FAMILY OWNED
We’re not a bank, nor are we owned by one.
Family take care of family
5,000+
brokers
200
support staff
5
brands
1Mil+
happy clients
27
years growing businesses
Our vision for you.
To advocate for brokers, and their clients. Always.
At Loan Market Group, we see a world where financial professionals are empowered to help their clients make smarter financial decisions.
You can count on us to stand up, speak up and help build a better world for brokers and their clients.
Proudly 100% family owned with no bank ownership, we’re a family company with family values. We partner with brokers who are relentless about delivering exceptional customer outcomes, who seek innovation in technology to create seamless client experiences and who want to offer more choice.
So who do we stand for? As Australasia's biggest broking family, we stand for brokers.
Awards.
Don't just listen to us.

A homegrown family of aggregators.
Get to know us.
Loan Market Group is Australasia’s biggest aggregator, advocating for over 5,000 brokers, and their clients, across Australia, New Zealand and Indonesia.
We’re a family of aggregators, all proudly 100% family owned and operated representing;
- Loan Market
- PLAN Australia
- Choice Aggregation Services
- FAST Group
- New Zealand Financial Services Group
- Home Now utility connection services
Our family is bigger than finance - we’re the biggest Australian privately-owned name in homes and loans. Loan Market Group is part of the 119-year-old White Family Group which includes Australasia's largest real estate company, Ray White.
You won’t find any bank ownership here which means whatever aggregator you’re part of, we’re always able to offer your clients real choice when it comes to their financial needs.
Our mission.
We make four promises to our business partners, our mission is to deliver on them, every day.

Save you time

Keep you safe

Help you find and keep clients.

Grow your business.

Grow a bigger business.
Making brokers 4 promises: save you time, keep you safe, help you find + keep clients and grow your business.

Bring your own brand.
All the benefits of Loan Market without having to give up your brand.

Your partner in progress.
For ambitious business owners who want to grow, transform and excel in broking.

Face the future with confidence.
Choice of tools, brand options and lenders to help you build success your way.

Strength through diversity is good for business.
For diverse, financial services professionals seeking to lead business innovation and grow into new markets.
Loan Market Group to unite brands and operate as one aggregator - LMG.
Today, Loan Market Group (LMG) announced its decision to unite its Loan Market, PLAN Australia, Choice Aggregation, and FAST (PCF) aggregation brands to form Australia and New Zealand’s largest aggregator to be known as LMG.

A global voice for brokers
Sam White is passionate about the broking industry. The Executive Chairman of Loan Market Group is a champion for competition, the broker-customer relationship, and growing broker businesses.
His innovation and leadership has again earned him a spot in the Global Mortgage 100 - the game changers in the broking industry across the world.

Aggregator tech needed for Open Banking
Brokers need aggregator-designed tech to deliver the customer outcomes Open Banking was designed for, Loan Market Group has put forward as part of proposed changes to the scheme.

Loan Market Group backs brokers with super-platform.
Loan Market Group has made a milestone decision in the operation of Australasia’s largest broker group, choosing to expand industry-leading MyCRM with features from Podium for a ‘super platform’ supporting broker businesses across all its aggregators, and offering certainty to its 7,000-strong broker network across Australia and New Zealand.
